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9789813201965

Marketing for Competitiveness: Asia to the World - in the Age of Digital Consumers

Marketing for Competitiveness: Asia to the World - in the Age of Digital Consumers
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Product details

  • ISBN-13: 9789813201965
  • ISBN: 9813201967
  • Publication Date: 2016
  • Publisher: World Scientific Publishing Co Pte Ltd

AUTHOR

Kotler, Philip, Kartajaya, Herman, Hooi, Den Huan

SUMMARY

Kotler, Philip is the author of 'Marketing for Competitiveness: Asia to the World - in the Age of Digital Consumers', published 2016 under ISBN 9789813201965 and ISBN 9813201967.

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