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1171846

9780028200002

Marketing Essentials

Marketing Essentials
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Product details

  • ISBN-13: 9780028200002
  • ISBN: 0028200004
  • Publisher: Glencoe/McGraw-Hill

AUTHOR

Farese, Lois

SUMMARY

Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.Farese, Lois is the author of 'Marketing Essentials' with ISBN 9780028200002 and ISBN 0028200004.

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