2012821

9780749441142

Marketing Essential Principles, New Realities

Marketing Essential Principles, New Realities
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  • ISBN-13: 9780749441142
  • ISBN: 0749441143
  • Edition: 1
  • Publication Date: 2004
  • Publisher: Kogan Page, Limited

AUTHOR

Groucutt, Jonathan, Leadley, Peter J., Forsyth, Patrick

SUMMARY

Jonathan Groucutt is Senior Lecturer in Marketing, Management and Strategy at the Business School, Oxford Brookes University.Groucutt, Jonathan is the author of 'Marketing Essential Principles, New Realities', published 2004 under ISBN 9780749441142 and ISBN 0749441143.

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