43160541

9781342167804

Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach

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  • ISBN-13: 9781342167804
  • ISBN: 1342167805
  • Publication Date: 2015
  • Publisher: Palala Press

AUTHOR

Philip L Johnson, Urban, Glen L., Johnson, Philip L., Sloan School of Management, Glen L Urban

SUMMARY

Philip L Johnson is the author of 'Marketing Entry Strategy Formulation: A Hierarchical Modeling and Consumer Measurement Approach', published 2015 under ISBN 9781342167804 and ISBN 1342167805.

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