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2012842

9781412022521

Marketing Engineering

Marketing Engineering
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Product details

  • ISBN-13: 9781412022521
  • ISBN: 1412022525
  • Publication Date: 2004
  • Publisher: Trafford on Demand Pub

AUTHOR

Lilien, Gary L., Rongaswamy, Arvind

SUMMARY

This book and software aim to train business students to translate concepts into context specific operational decisions and actions using analytical, quantitive, and computer modeling techniques.Lilien, Gary L. is the author of 'Marketing Engineering', published 2004 under ISBN 9781412022521 and ISBN 1412022525.

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