117375
9780789471482
Practical techniques show you how to develop effective marketing skills and plan and implement a marketing strategy * Simple checklists enable you to explore every aspect of gathering, analyzing, and making use of market research * Accessible charts and diagrams help you to implement promotion and publicity campaigns to enhance your organization's image * Clear text and illustrations cover every aspect of getting to know your customers and building customer loyalty.Ali, Moi is the author of 'Marketing Effectively' with ISBN 9780789471482 and ISBN 0789471485.
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