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9780538727198
Marketing Convergence How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies
by Jones, Susan K., Spiegel, Ted
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Product details
- ISBN-13: 9780538727198
- ISBN: 0538727195
- Publisher: Cengage South-Western
AUTHOR
SUMMARY
Edward J. "Ted" Spiegel is on the faculty of The Medill School of Journalism and Integrated Marketing Communications of Northwestern University.Jones, Susan K. is the author of 'Marketing Convergence How the Leading Companies Are Profiting from Integrating Online and Offline Marketing Strategies' with ISBN 9780538727198 and ISBN 0538727195.
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