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9780205120710

Marketing: Contemporary Concepts and Practices

Marketing: Contemporary Concepts and Practices
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Product details

  • ISBN-13: 9780205120710
  • ISBN: 0205120717
  • Edition: 4
  • Publisher: Allyn & Bacon, Incorporated

AUTHOR

Schoell, William F., Guiltinan, Joseph P.

SUMMARY

Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing. It gives you an understanding of fundamental marketing concepts and their application by business and nonbusiness organizations.Schoell, William F. is the author of 'Marketing: Contemporary Concepts and Practices' with ISBN 9780205120710 and ISBN 0205120717.

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