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9780750682770

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases
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Product details

  • ISBN-13: 9780750682770
  • ISBN: 0750682779
  • Publisher: Elsevier Science & Technology Books

AUTHOR

McCabe, Scott, Lashley, Conrad

SUMMARY

This book is packed with detailed & extensive international case studies of strategies which illustrate the theories of marketing communications in tourism & hospitality & clearly shows examples of good and bad practice, such as lastminute.com, Starwood and Easyjet.McCabe, Scott is the author of 'Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases' with ISBN 9780750682770 and ISBN 0750682779.

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