Marketing Communications Classics: An International Collection of Classic and Contemporary Papers - David Arnott - Hardcover

Name: Marketing Communications Classics: An International Collection of Classic and Contemporary Papers - David Arnott - Hardcover
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ISBN: 9781861525079

by Arnott, David, Fitzgerald, Maureen

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ISBN-13: 9781861525079
ISBN: 1861525079
Edition: 1
Publisher: Cengage Learning

AUTHOR

Arnott, David, Fitzgerald, Maureen

SUMMARY

With contributions from key experts in the field, this volume brings together a selection of classic and contemporary articles on marketing communications.Arnott, David is the author of 'Marketing Communications Classics: An International Collection of Classic and Contemporary Papers - David Arnott - Hardcover' with ISBN 9781861525079 and ISBN 1861525079.

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