Name: Marketing Communications An Integrated Approach
ISBN: 9780749436698

by Smith, P. R., Taylor, Jonathan

Marketing Communications An Integrated Approach

by Smith, P. R., Taylor, Jonathan

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ISBN-13: 9780749436698
ISBN: 0749436697
Edition: 3
Publication Date: 2002
Publisher: Kogan Page, Limited

AUTHOR

Smith, P. R., Taylor, Jonathan

SUMMARY

PR Smith is now a senior examiner for the CIM's new eMarketing Award. The MD of Multimedia Marketing.Com, he is much sought after as an international speaker and contributor to the marketing press Jonathan Taylor lectures in marketing at London Metropolitan University and is Chairman of VisionpointSmith, P. R. is the author of 'Marketing Communications An Integrated Approach', published 2002 under ISBN 9780749436698 and ISBN 0749436697.

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