4448557
9780199276950
Marketing Communication New Approaches, Technologies, And Styles
by Kimmel, Allan J.
31245
About this item
- Condition: New
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Product details
- ISBN-13: 9780199276950
- ISBN: 0199276951
- Publication Date: 2006
- Publisher: Oxford University Press, Incorporated
AUTHOR
SUMMARY
Divided into three parts, this book provides cutting edge perspectives from both academics and practitioners on the analysis of developments in all areas of marketing communication.Kimmel, Allan J. is the author of 'Marketing Communication New Approaches, Technologies, And Styles', published 2006 under ISBN 9780199276950 and ISBN 0199276951.
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