4448556
9780199276943
Marketing Communication New Approaches, Technologies, And Styles
by Kimmel, Allan J.
31245
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Product details
- ISBN-13: 9780199276943
- ISBN: 0199276943
- Publication Date: 2006
- Publisher: Oxford University Press, Incorporated
AUTHOR
SUMMARY
Divided into three parts, this book provides cutting edge perspectives from both academics and practitioners on the analysis of developments in all areas of marketing communication.Kimmel, Allan J. is the author of 'Marketing Communication New Approaches, Technologies, And Styles', published 2006 under ISBN 9780199276943 and ISBN 0199276943.
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