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9780324316988
Marketing Channels
by Bert Rosenbloom
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- Comments: ALTERNATE EDITION: Brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. It is legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability.
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Product details
- ISBN-13: 9780324316988
- ISBN: 0324316984
- Edition: 8
- Publication Date: 2011
- Publisher: Cengage Learning
AUTHOR
SUMMARY
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.Bert Rosenbloom is the author of 'Marketing Channels', published 2011 under ISBN 9780324316988 and ISBN 0324316984.
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