1171790
9780135537367
Marketing Channels
by Stern, Louis W., El-Ansary, Adel I.
About this item
- Condition: Good
- Provider: mtwyouth
- Provider Rating: 85%
- Ships From: Boston, MA
- Shipping: Standard, Expedited (tracking available)
- Comments: A sound copy with only light wear. Overall a solid copy at a great price!
Product details
- ISBN-13: 9780135537367
- ISBN: 0135537363
- Publisher: Prentice Hall PTR
AUTHOR
SUMMARY
The Fifth Edition of Marketing Channels shows readers how to design, develop and maintain effective relationships among channel members to achieve sustainable competitive advantage by using both strategic and managerial frames of reference. It emphasizes strategies for planning, organizing and controlling the alliances among the institutions, agencies and in-house units that bring products and services to market. The text focuses on the way in which marketing channels can provide customer service--both for the end-users they serve and the organizations that comprise them.Stern, Louis W. is the author of 'Marketing Channels' with ISBN 9780135537367 and ISBN 0135537363.
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