3556572
9780131913462
Marketing Channels
by Coughlan, Anne, Anderson, Erin, Stern, Louis
About this item
- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780131913462
- ISBN: 0131913468
- Edition: 7
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
SUMMARY
"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." --Northern Arizona University reviewer " [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." --Southern Illinois University reviewer "I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." -- Quinnipiac University reviewer "Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." --Indiana State University reviewerCoughlan, Anne is the author of 'Marketing Channels', published 2006 under ISBN 9780131913462 and ISBN 0131913468.
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