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9780471744955

Marketing Champions Practical Strategies for Improving Marketing's Power, Influence, and Business Impact

Marketing Champions Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
$107.97
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  • Comments: In shrink wrap. Looks like an interesting title!
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  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Product details

  • ISBN-13: 9780471744955
  • ISBN: 0471744956
  • Publication Date: 2006
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Young, Roy A., Weiss, Allen M., Stewart, David W.

SUMMARY

David W. Stewart is the Robert E. Brooker Professor of Marketing at USC's Marshall School of Business. Allen M. Weiss is Professor of Marketing at the University of Southern California's Marshall School of Business. Roy a Young is Vice President of Development for MarketingProfs.Young, Roy A. is the author of 'Marketing Champions Practical Strategies for Improving Marketing's Power, Influence, and Business Impact', published 2006 under ISBN 9780471744955 and ISBN 0471744956.

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