5248372
9780471744955
Marketing Champions Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
by Young, Roy A., Weiss, Allen M., Stewart, David W.
458959
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370333
About this item
- Condition: Good
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Product details
- ISBN-13: 9780471744955
- ISBN: 0471744956
- Publication Date: 2006
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
David W. Stewart is the Robert E. Brooker Professor of Marketing at USC's Marshall School of Business. Allen M. Weiss is Professor of Marketing at the University of Southern California's Marshall School of Business. Roy a Young is Vice President of Development for MarketingProfs.Young, Roy A. is the author of 'Marketing Champions Practical Strategies for Improving Marketing's Power, Influence, and Business Impact', published 2006 under ISBN 9780471744955 and ISBN 0471744956.
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