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9781591392101
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
by Nirmalya Kumar
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Product details
- ISBN-13: 9781591392101
- ISBN: 1591392101
- Edition: 1st
- Publication Date: 2004
- Publisher: Harvard Business Press
AUTHOR
SUMMARY
Nirmalya Kumar is Professor of Marketing, Director of the Centre for Marketing, and Codirector of the Aditya V Birla India Centre at London Business School.Nirmalya Kumar is the author of 'Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation', published 2004 under ISBN 9781591392101 and ISBN 1591392101.
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