1171745
9780899301242
Marketing and the Quality-Of-Life Interface
by Samli, A. Coskun
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Product details
- ISBN-13: 9780899301242
- ISBN: 089930124X
- Publisher: Greenwood Publishing Group, Incorporated
AUTHOR
SUMMARY
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.Samli, A. Coskun is the author of 'Marketing and the Quality-Of-Life Interface' with ISBN 9780899301242 and ISBN 089930124X.
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