1171720
9780810846562
The first book on marketing for librarians written by a single author, this is a theoretical approach to the marketing/PR process within the management structure. All types of libraries are covered; academic, public, school, and special. Emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.Kies, Cosette N. is the author of 'Marketing and Public Relations for Libraries' with ISBN 9780810846562 and ISBN 081084656X.
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