Marketing And Management Interfaces in the Enactment of Strategic Management Accounting Performanace An Exploratory Investigation

The three main elements of this report are: · A review of the literature dealing with measurement of performance in management accounting and in marketing · A field study of ten organizations in different sectors (manufacturing, financial services, retailing) · A full description of the three types of interfaces between management accounting and marketing. * Contains review of the literature * Based on a field study of ten organizations * Includes a full description of the three types of interfaces between management accounting and marketingRoslender, Robin is the author of 'Marketing And Management Interfaces in the Enactment of Strategic Management Accounting Performanace An Exploratory Investigation', published 2001 under ISBN 9781859714898 and ISBN 1859714897.