1171705

9781567205244

Marketing and Management in the High-Technology Sector Strategies and Tactics in the Commercial Airplane Industry

Marketing and Management in the High-Technology Sector Strategies and Tactics in the Commercial Airplane Industry
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  • ISBN-13: 9781567205244
  • ISBN: 1567205240
  • Publisher: Greenwood Publishing Group, Incorporated

AUTHOR

Ferreri, Domenico, Zappa, Giorgio

SUMMARY

Domenico Ferreri is Vice President of Business Development at Alenia Aeronautica S.p.A., a leading Italian firm owned by the Finmeccanica Group. An aeronautical engineer and veteran of the Italian Air Force, he has accumulated many years of experience in the aerospace industry in product development, marketing, and building strategic alliancesFerreri, Domenico is the author of 'Marketing and Management in the High-Technology Sector Strategies and Tactics in the Commercial Airplane Industry' with ISBN 9781567205244 and ISBN 1567205240.

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