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9780803971912

Marketing and Consumer Research in the Public Interest

Marketing and Consumer Research in the Public Interest
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  • Comments: Good+; Contents are tight; hilighting of text; Soft Cover; Sage Publications; 1996; 0
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Product details

  • ISBN-13: 9780803971912
  • ISBN: 0803971915
  • Publisher: SAGE Publications, Incorporated

AUTHOR

Hill, Ronald Paul

SUMMARY

Leading researchers in social and public policy in the area of marketing discuss controversial and state-of-the-art approaches to investigating the public interest. It covers issues such as substance abuse, target marketing and consumer rights.Hill, Ronald Paul is the author of 'Marketing and Consumer Research in the Public Interest' with ISBN 9780803971912 and ISBN 0803971915.

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