4533089
9780131865914
Marketing An Introduction
by Armstrong, Gary, Kotler, Philip
118429
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
Product details
- ISBN-13: 9780131865914
- ISBN: 0131865919
- Edition: 8
- Publication Date: 2006
- Publisher: Prentice Hall
AUTHOR
SUMMARY
How do we get you moving?By placing you-the customer-in the driver's seat.Marketing introduces leading marketing thinkingon how customer value is the driving forcebehind every marketing strategy.Fasten your seatbelt. Your learning journey starts here!www.prenhall.com/kotlerArmstrong, Gary is the author of 'Marketing An Introduction', published 2006 under ISBN 9780131865914 and ISBN 0131865919.
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