4533089
9780131865914
How do we get you moving?By placing you-the customer-in the driver's seat.Marketing introduces leading marketing thinkingon how customer value is the driving forcebehind every marketing strategy.Fasten your seatbelt. Your learning journey starts here!www.prenhall.com/kotlerArmstrong, Gary is the author of 'Marketing An Introduction', published 2006 under ISBN 9780131865914 and ISBN 0131865919.
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