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9780130351333

Marketing An Introduction

Marketing An Introduction
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Product details

  • ISBN-13: 9780130351333
  • ISBN: 0130351334
  • Publication Date: 2002
  • Publisher: Prentice Hall

AUTHOR

Armstrong, Gary, Kotler, Philip

SUMMARY

Written for courses in Principles of Marketing at four-year and two-year colleges, this short overview aims to help students master the basic principles and practices of modern marketing in a practical way.Armstrong, Gary is the author of 'Marketing An Introduction', published 2002 under ISBN 9780130351333 and ISBN 0130351334.

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