6092016
9780136021131
Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)
by Armstrong, Gary, Kotler, Philip
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- Comments: The spine of a book is often the first to show signs of aging and frequent use, bearing the weight of repeated opening and closing. This wear might manifest as creases, cracks, or even partial detachment, but it also signifies that the book has been well-loved and thoroughly read. Such physical characteristics add a layer of history and character to the book, distinguishing it from pristine, untouched copies.
Product details
- ISBN-13: 9780136021131
- ISBN: 0136021131
- Edition: 9
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.Armstrong, Gary is the author of 'Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)', published 2008 under ISBN 9780136021131 and ISBN 0136021131.
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