6092016
9780136021131
Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)
by Armstrong, Gary, Kotler, Philip
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- Comments: Pages include notes, underlining, or highlighting. May have some shelf-wear due to normal use. Your purchase funds free job training and education in the greater Seattle area. Thank you for supporting Goodwill's nonprofit mission!
Product details
- ISBN-13: 9780136021131
- ISBN: 0136021131
- Edition: 9
- Publication Date: 2008
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy.Armstrong, Gary is the author of 'Marketing: An Introduction (9th Edition) (MyMarketingLab Series) (Paperback)', published 2008 under ISBN 9780136021131 and ISBN 0136021131.
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