Marketing Across Cultures in Asia A Practical Guide

"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples. Here are basic guidelines for marketing in Asia. Critical subjects are discussed that are important to success or failure in the region. A special focus is made on sales channel alternatives and development - including important selection criteria and management techniques. Readers will learn how to build effective relationships with potential business partners, anticipate Asian counterparts' bargaining styles and avoid common negotiating mistakes."Gesteland, Richard R. is the author of 'Marketing Across Cultures in Asia A Practical Guide' with ISBN 9788763000949 and ISBN 8763000946.