22718012
9780749462635
Marketing Accountability : A New Metrics Model to Measure Marketing Effectiveness
by McDonald, Malcolm, Mouncey, Peter
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780749462635
- ISBN: 0749462639
- Publication Date: 2011
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
McDonald, Malcolm is the author of 'Marketing Accountability : A New Metrics Model to Measure Marketing Effectiveness', published 2011 under ISBN 9780749462635 and ISBN 0749462639.
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