1171606
9780333994368
Marketing: A Complete Guide
by Martin Christopher, Malcolm McDonald
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780333994368
- ISBN: 0333994361
- Publication Date: 2003
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
Assuming no prior marketing knowledge,Marketing: A Complete Guideprovides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, the authors focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Martin Christopher is the author of 'Marketing: A Complete Guide', published 2003 under ISBN 9780333994368 and ISBN 0333994361.
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