6108771

9780073397771

Marketing 08/09

Marketing 08/09
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  • ISBN-13: 9780073397771
  • ISBN: 0073397776
  • Edition: 31
  • Publication Date: 2008
  • Publisher: McGraw-Hill Higher Education

AUTHOR

Richardson, John E.

SUMMARY

This 2009 Update Edition of ANNUAL EDITIONS: MARKETING 08/09 provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor's resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM, 0073301906 is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.Richardson, John E. is the author of 'Marketing 08/09', published 2008 under ISBN 9780073397771 and ISBN 0073397776.

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