3582030
9780471618850
Marketer's Guide to Public Relations
by Harris, Thomas L., Kotler, Philip
About this item
- Condition: Good
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- Comments: Primarily serving as a reading copy, this edition prioritizes content accessibility over aesthetic perfection. A reading copy is intended for those who value the story and information within more than the physical condition of the book itself. This practical focus makes it an ideal choice for students, researchers, and casual readers who seek to engage deeply with the text without concern for collectible value. The absence of an access code or CD further emphasizes this edition's role as a straightforward r
Product details
- ISBN-13: 9780471618850
- ISBN: 0471618853
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
UNDERSTANDING MARKETING PUBLIC RELATIONS. The MPR Explosion. Marketplace Forces Driving MPR in the 19902s. Marketing and Public Relations: The New Partnership. How MPR Adds Value: Push, Pull, Pass. Circumstances for Success: The Harris Grid. The MPR Plan. MPR Tactics from A to Z. Using MPR to Reinforce Advertising and Promotion. USING MARKETING PUBLIC RELATIONS. Winning Consumer Trust. Introducing New Products. New News About Old Products. Celebrating Special Occasions. Defending Products at Risk. Special-Events Marketing. The Sports Marketing Boom. MPR, the Arts, and Entertainment. MPR Public Service Programs. Cause-Related Marketing. Spokesperson MPR. Target Marketing Public Relations. The Future of Marketing Public Relations. References. Bibliography. Index.Harris, Thomas L. is the author of 'Marketer's Guide to Public Relations' with ISBN 9780471618850 and ISBN 0471618853.
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