Marketer's Guide to Public Relations

UNDERSTANDING MARKETING PUBLIC RELATIONS. The MPR Explosion. Marketplace Forces Driving MPR in the 19902s. Marketing and Public Relations: The New Partnership. How MPR Adds Value: Push, Pull, Pass. Circumstances for Success: The Harris Grid. The MPR Plan. MPR Tactics from A to Z. Using MPR to Reinforce Advertising and Promotion. USING MARKETING PUBLIC RELATIONS. Winning Consumer Trust. Introducing New Products. New News About Old Products. Celebrating Special Occasions. Defending Products at Risk. Special-Events Marketing. The Sports Marketing Boom. MPR, the Arts, and Entertainment. MPR Public Service Programs. Cause-Related Marketing. Spokesperson MPR. Target Marketing Public Relations. The Future of Marketing Public Relations. References. Bibliography. Index.Harris, Thomas L. is the author of 'Marketer's Guide to Public Relations' with ISBN 9780471618850 and ISBN 0471618853.