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2012814

9781591391234

Marketbusters 40 Strategic Moves That Drive Exceptional Business Growth

Marketbusters 40 Strategic Moves That Drive Exceptional Business Growth
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Product details

  • ISBN-13: 9781591391234
  • ISBN: 1591391237
  • Publication Date: 2005
  • Publisher: Harvard Business School Press

AUTHOR

McGrath, Rita Gunther, MacMillan, Ian C.

SUMMARY

Rita Gunther McGrath is an Associate Professor of Management at Columbia Business School Ian C. MacMillan is the Fred Sullivan Professor of Management at the University of Pennsylvania's Wharton SchoolMcGrath, Rita Gunther is the author of 'Marketbusters 40 Strategic Moves That Drive Exceptional Business Growth', published 2005 under ISBN 9781591391234 and ISBN 1591391237.

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