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1171437

9781402073687

Market Response Models Econometric and Time Series Analysis

Market Response Models Econometric and Time Series Analysis
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Product details

  • ISBN-13: 9781402073687
  • ISBN: 1402073682
  • Edition: 2
  • Publication Date: 2003
  • Publisher: Springer

AUTHOR

Hanssens, Dominique, Parsons, Leonard J., Schultz, Randall L.

SUMMARY

This book splits the design of response models into static and dynamic models, discusses techniques and findings spawned by the marketing information revolution, and demonstrates methodological developments to assess long-term impacts.Hanssens, Dominique is the author of 'Market Response Models Econometric and Time Series Analysis', published 2003 under ISBN 9781402073687 and ISBN 1402073682.

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