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9781412913195
Market Research Toolbox A Concise Guide For Beginners
by McQuarrie, Edward F.
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Product details
- ISBN-13: 9781412913195
- ISBN: 1412913195
- Edition: 2
- Publication Date: 2005
- Publisher: Sage Pubns
AUTHOR
SUMMARY
An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.McQuarrie, Edward F. is the author of 'Market Research Toolbox A Concise Guide For Beginners', published 2005 under ISBN 9781412913195 and ISBN 1412913195.
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