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9781412913188

Market Research Toolbox A Concise Guide For Beginners

Market Research Toolbox A Concise Guide For Beginners
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Product details

  • ISBN-13: 9781412913188
  • ISBN: 1412913187
  • Edition: 2
  • Publication Date: 2005
  • Publisher: SAGE Publications, Incorporated

AUTHOR

McQuarrie, Edward F.

SUMMARY

An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.McQuarrie, Edward F. is the author of 'Market Research Toolbox A Concise Guide For Beginners', published 2005 under ISBN 9781412913188 and ISBN 1412913187.

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