2012797
9780749441807
Market Research in Practice A Guide to the Basics
by Hague, Paul N., Hague, Paul N., Hague, Nick
458959
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Product details
- ISBN-13: 9780749441807
- ISBN: 0749441801
- Publication Date: 2004
- Publisher: Kogan Page Ltd
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SUMMARY
This practical guide to the basics of market research takes a step-by-step approach. It describes and explains the various tools and techniques available to market researchers and through clear, concise advice and real-life case studies, the basics of market research are made straightforward and accessible.Hague, Paul N. is the author of 'Market Research in Practice A Guide to the Basics', published 2004 under ISBN 9780749441807 and ISBN 0749441801.
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