2012796
9781861529381
Market Research in Action
by Roe, Michael, Roe, Michael M.
8823
About this item
- Condition: New
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- Comments: New, US edition. Satisfaction guaranteed!!
370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
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- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9781861529381
- ISBN: 1861529384
- Publication Date: 2004
- Publisher: Cengage Learning
AUTHOR
SUMMARY
This text examines various marketing research techniques using a case study based on a real product - Snackpots, which was introduced to compete with Pot Noodles, unsuccessfully, by UNILEVER. The use of this device shows how research impacts on product development and the product launch.Roe, Michael is the author of 'Market Research in Action', published 2004 under ISBN 9781861529381 and ISBN 1861529384.
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