1172222
9781402075964
Market Research and Modeling Progress and Prospects A Tribute to Paul E. Green
by Green, Paul E., Green, Paul E., Wind, Yoram
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Product details
- ISBN-13: 9781402075964
- ISBN: 1402075960
- Publisher: Springer
AUTHOR
SUMMARY
Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.Green, Paul E. is the author of 'Market Research and Modeling Progress and Prospects A Tribute to Paul E. Green' with ISBN 9781402075964 and ISBN 1402075960.
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