4729744
9780789024190
Market Opportunity Analysis Text And Cases
by Stevens, Robert E., Sherwood, Philip K., Dunn, J. Paul
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- Condition: Acceptable
- Provider: Read A Book Contact
- Provider Rating: 81%
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- Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
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Product details
- ISBN-13: 9780789024190
- ISBN: 0789024195
- Publication Date: 2006
- Publisher: Routledge
AUTHOR
SUMMARY
This guide provides a step-by-step tool through the complicated process of determining the feasibility of marketing a new product or service. Combining market research, strategic management, consumer behaviour, and new venture creation, the text will help develop practical analytical skills.Stevens, Robert E. is the author of 'Market Opportunity Analysis Text And Cases', published 2006 under ISBN 9780789024190 and ISBN 0789024195.
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