5534014

9780750606707

MARKET-LED STRATEGIC CHANGE

MARKET-LED STRATEGIC CHANGE
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  • ISBN-13: 9780750606707
  • ISBN: 0750606703
  • Publication Date: 1992
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Piercy, Nigel F.

SUMMARY

Nigel F. Piercy is the Sir Julian Hodge Professor of Marketing and Strategy, Cardiff Business School, Cardiff UniversityPiercy, Nigel F. is the author of 'MARKET-LED STRATEGIC CHANGE', published 1992 under ISBN 9780750606707 and ISBN 0750606703.

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