Name: Market Driven Management Strategic And Operational Marketing
ISBN: 9781403998521

by Lambin, Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

Market Driven Management Strategic And Operational Marketing

by Lambin, Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

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Item Details
Condition: Good
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Ships From: Rotterdam, NY
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Comments: Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.

ISBN-13: 9781403998521
ISBN: 1403998523
Publication Date: 2007
Publisher: Palgrave Macmillan

AUTHOR

Lambin, Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

SUMMARY

Taking a market orientation approach, this work challenges the 4Ps and the 'functional' role of marketing departments. The authors enlarge the market definition to embrace all key market players, including competitiors, distributors, and prescribers as well as the various customer groups in the wider macro-marketing environment.Lambin, Jean-Jacques is the author of 'Market Driven Management Strategic And Operational Marketing', published 2007 under ISBN 9781403998521 and ISBN 1403998523.

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