Market Analysis: Assessing Your Business Opportunities (Haworth Marketing Resources : Innovations in Practice and Professional Services Series)

Planning is a critical process when starting a new business or introducing a new product. Market Analysis shows readers how to execute a feasibility study for more effective planning. A step-by-step approach leads the reader through the feasibility analysis process and describes what needs to be done and how to do it. Techniques and tools used in preparing a feasibility study are emphasized and can easily be applied directly from the book to real situations. Three sample feasibility studies are included to demonstrate the application of tools in manufacturing, service, and non-profit settings. Anyone considering starting a business or launching a new product will find this practical book packed with invaluable information.Philip K Sherwood is the author of 'Market Analysis: Assessing Your Business Opportunities (Haworth Marketing Resources : Innovations in Practice and Professional Services Series)', published 1993 under ISBN 9781560242680 and ISBN 156024268X.