35683531

9783409136044

Markenstrategien im Wettbewerb: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (Unternehmensfhrung und Marketing) (German Edition)

Markenstrategien im Wettbewerb: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (Unternehmensfhrung und Marketing) (German Edition)
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  • ISBN-13: 9783409136044
  • ISBN: 3409136045
  • Edition: 1984
  • Publication Date: 1984
  • Publisher: Gabler Verlag

AUTHOR

Heribert Meffert

SUMMARY

Heribert Meffert is the author of 'Markenstrategien im Wettbewerb: Empirische Untersuchungen zur Akzeptanz von Hersteller-, Handels- und Gattungsmarken (Unternehmensfhrung und Marketing) (German Edition)', published 1984 under ISBN 9783409136044 and ISBN 3409136045.

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