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32221815

9783322869340

Markenmanagement im Handel: Von der Handelsmarkenfhrung zum integrierten Markenmanagement in Distributionsnetzen Strategien - Konzepte - Praxisbeispiele (German Edition)

Markenmanagement im Handel: Von der Handelsmarkenfhrung zum integrierten Markenmanagement in Distributionsnetzen Strategien - Konzepte - Praxisbeispiele (German Edition)
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Product details

  • ISBN-13: 9783322869340
  • ISBN: 3322869342
  • Edition: Softcover reprint of the original 1st ed. 2000
  • Publication Date: 2012
  • Publisher: Gabler Verlag

AUTHOR

Peter Kenning, Dieter Ahlert, Dirk Schneider

SUMMARY

Peter Kenning is the author of 'Markenmanagement im Handel: Von der Handelsmarkenfhrung zum integrierten Markenmanagement in Distributionsnetzen Strategien - Konzepte - Praxisbeispiele (German Edition)', published 2012 under ISBN 9783322869340 and ISBN 3322869342.

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