63023991

9783658316525

Markenartikel und Handelsmarken in der Konsumg�terindustrie : Das Spannungsverh�ltnis Von Marken und Handelsmarken Im Deutschen Lebensmittelhandel

Markenartikel und Handelsmarken in der Konsumg�terindustrie : Das Spannungsverh�ltnis Von Marken und Handelsmarken Im Deutschen Lebensmittelhandel
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  • ISBN-13: 9783658316525
  • ISBN: 3658316527
  • Publication Date: 2020
  • Publisher: Springer Gabler. in Springer Fachmedien Wiesbaden GmbH

AUTHOR

Unkel, Michael

SUMMARY

Unkel, Michael is the author of 'Markenartikel und Handelsmarken in der Konsumg�terindustrie : Das Spannungsverh�ltnis Von Marken und Handelsmarken Im Deutschen Lebensmittelhandel', published 2020 under ISBN 9783658316525 and ISBN 3658316527.

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