5015941
9780965125048
One of the most comprehensive books available covering publicity, touring, contracts, branding, marketing, trademarks, merchandising and record companies, this latest edition includes new business models for succeeding in the virtual world, and new contracts for personal management and artists releasing their own digital product. Also features an expanded chapter on business management, new artist-manager court cases, and updated industry website listings.Marcone, Stephen is the author of 'Managing Your Band Artist Management, the Ultimate Responsibility Includes New Business Models', published 2006 under ISBN 9780965125048 and ISBN 0965125041.
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