Managing With Dual Strategies Mastering the Present Preempting the Future

CONTENTS PrefacePART I INTRODUCTIONChapter 1 The Dual Nature of ManagementChapter 2 Duality in PracticePART II PERSPECTIVES ON TODAY AND TOMORROWSection A. The Customer PerspectiveChapter 3 There's More to Customer Satisfaction Than Meets the EyeChapter 4 Market SegmentationChapter 5 Markets in MotionSection B. The Company PerspectiveChapter 6 Defining an IndustryChapter 7 The Company and Its Competitors: Visible DifferencesChapter 8 The Company and Its Competitors: Hidden DifferencesSection C. The Cost PerspectiveChapter 9 The Dynamics of CostsChapter 10 Managing Costs for Competitive AdvantagePART III DUAL STRATEGIESChapter 11 Mastering the PresentChapter 12 Agendas for ChangeChapter 13 Preempting the FuturePART IV NEW WAYS TO MANAGEChapter 14 Turning the Organization Inside Out and Upside DownChapter 15 Moving to Dual PlanningChapter 16 Controlling Performance and Monitoring ChangeNotesIndexAbell, Derek F. is the author of 'Managing With Dual Strategies Mastering the Present Preempting the Future' with ISBN 9780029001455 and ISBN 0029001455.