3544583
9780875841281
Managing the Resource Allocation Process A Study of Corporate Planning and Investment
by Bower, Joseph L.
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Product details
- ISBN-13: 9780875841281
- ISBN: 0875841287
- Publisher: Harvard Business School Press
AUTHOR
SUMMARY
The definitive examination of strategic investment from the viewpoint of the people who run the company--the CEO and principal officers. Includes four case histories that follow specific investment projects from their inception to their approval by top management. A Harvard Business School Classics Edition.Bower, Joseph L. is the author of 'Managing the Resource Allocation Process A Study of Corporate Planning and Investment' with ISBN 9780875841281 and ISBN 0875841287.
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