163071
9780314064325
A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.Wesley J. Johnston is the author of 'Managing Salespeople: A Relationship Management Approach', published 1997 under ISBN 9780314064325 and ISBN 031406432X.
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