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9780314064325

Managing Salespeople: A Relationship Management Approach

Managing Salespeople: A Relationship Management Approach
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  • ISBN-13: 9780314064325
  • ISBN: 031406432X
  • Edition: 1
  • Publication Date: 1997
  • Publisher: South-Western College Pub

AUTHOR

Wesley J. Johnston, Robert Hite

SUMMARY

A relationship management theme throughout the text teaches managers to guide salespeople in establishing and maintaining relationships with their customers. Separate chapters on international and technology issues. Up-to-date coverage includes ethics, managing the salesperson in an international setting, and implications of technology in managing salespersons.Wesley J. Johnston is the author of 'Managing Salespeople: A Relationship Management Approach', published 1997 under ISBN 9780314064325 and ISBN 031406432X.

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