5426408

9780750668989

Managing Marketing A Practical Guide for Marketers

Managing Marketing A Practical Guide for Marketers
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  • ISBN-13: 9780750668989
  • ISBN: 0750668989
  • Publication Date: 2007
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Palmer, Roger, Cockton, Juanita, Cooper, Graham

SUMMARY

Written by practitioners for practitioners and students, this illustrated book covers organisational competence, personal competence, and resources and capabilities.Palmer, Roger is the author of 'Managing Marketing A Practical Guide for Marketers', published 2007 under ISBN 9780750668989 and ISBN 0750668989.

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